Home 3M at Traffex in Birmingham 2009

3M | Traffex | Birmingham NEC

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The Brief

3M wished to showcase their latest products at Traffex 2009, the international event for the traffic management, road safety, and transportation industry. Our initial brief from the client was for a bold, engaging stand that told a story. 3M wanted visitors to the stand to understand not only where the company had grown from and developed but where it was going in the future. The client also wanted to showcase the range of products and services they offered so a wide range of mediums were required. Interaction as always is key to a stand such as 3M at any show so an informal seating area with refreshments is the perfect choice to draw in an audience.

Objective

Brand Product Awareness

Engagement

Visual Displays and Hospitality

Location

Birmingham

Scope

Design, Development & Delivery

The Deliverables

A path led visitors through the stand – it took an unusual course starting at the hall aisle, winding around through all kinds of impossible angles through the air and back to the ground before terminating in the dark of the cube. The path led visitors along a timeline, highlighting the company’s heritage as a long-established innovator in their field. It then led them through a series of graphic panels and AV devices to outline the benefits and characteristics of their products. Further smaller cubes hung inside the cube and were illuminated to show the reflective qualities of 3M products.

The Experience

3M is a global leader within the display and graphics market. They produce reflective sheeting for transportation safety, such as road signage. Our exhibition designers used their slogan ‘The Path to Innovation’ as inspiration to where this stand was heading. Featuring in their corporate literature, the Rubik’s cube became a second design cue for the exhibition stand.

Our Response

The path led visitors along a timeline, highlighting the company’s heritage as a long established innovator in their field. It then led them through a series of graphic panels and AV devices to outline the benefits and characteristics of their products. Further smaller cubes hung inside the cube and were illuminated to show the reflective qualities of 3M products.