Canon | Currys & Saturn | UK & Germany
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The Brief
Our brief was to provide fit-out services to the retail designers Dalziel and Pow for this in-store concept.
Objective
Direct Sales
Engagement
Showroom Displays
Location
UK & Germany
Scope
Development & Delivery
The Deliverables
The shop-in-shop concepts were installed throughout Europe and included Currys in the UK and Saturn stores in Germany.
The Experience
The full Canon experience
Our Response
The stores proved to be very successful throughout the installs. The use of displays for product showcases allowing the customers to have a hands on experience with the products. Graphics and printed product allowing customers to see the quality of the print they can achieve from the products.
The Results
We provided Canon with a dedicated space to showcase their range of photographic equipment with each department store.
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