Cepheid | IBMS | Birmingham
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The Brief
Cepheid contacted our team when they decided to visit IBMS. Having worked together on a previous exhibition in 2021, there was already an understanding of their brand and messaging, meaning the team could hit the ground running when it came to the requirements from the initial client brief. Over a decade ago, Cepheid set the standard for innovation in automated molecular diagnostics, meaning product displays and understanding were paramount to this show.
Objective
Building Customer Relationships
Engagement
Product Demonstrations
Location
ICC, Birmingham
Scope
Design, Development & Delivery
The Deliverables
Our in-house design team worked closely with the team at Cepheid to determine the purpose of visiting the show, the message they wanted to portray and what they hoped to get from the show. Here at Envisage, we like to get to the root of the project to ensure the finished stand delivers what is required and that our client achieves the goals they set out to at the beginning.
The Experience
The use of bold colours and graphics, including a large format lightbox gave the stand depth, creating intrigue, helping Cepheid stand out from the crowd and drawing visitors to the space. Product displays allow exhibitors to interact organically with visitors to their stand creating new relationships and nurturing existing ones.
Our Response
The finished exhibition was a bold, vibrant and inviting space for visitors to come and see the products on display and learn more about them. Informal meeting spaces allowed visitors to approach the stand, relaxed and able to browse at their own leisure.
The Results
“Fantastic stand! Everything we needed and more, thank you team Envisage!” - Cepheid
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