Hubbell Harsh & Hazardous | Offshore Europe | Scotland
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The Brief
Hubbell is a huge International corporation founded in the USA by Harvey Hubbell in 1888. Now encompassing many different brands, the company provides all manner of fixings, lights, gauges, etc to all sorts of different industries and markets all over the world.
Hubbell had exhibited many times before when we first met with them, but the decision had been taken to elevate the Hubbell brand as well as unifying their key sub-brands for the Oil and Gas sector at a number of global events. Taking a much larger space than previously occupied, the aim was to alert the industry that Hubbell were an integrated solutions provider for offshore platforms.
Objective
Brand Product Awareness / Customer Relationships
Engagement
Visual Displays and Hospitality
Location
Aberdeen, Scotland
Scope
Design, Development & Delivery
The Deliverables
The primary focus of the stand was to create four areas emphasising the differences in the brands whilst retaining a consistent and professional aesthetic to tie them all together. The four areas were positioned at the opposite end of the stand to the presentation area to create and eye-catching feature from every approach.
The areas were split diagonally to add a dynamic perspective to each area allowing for the visitor to navigate through the various areas with ease whilst also allowing maximum wall space for each of the brands to display their individual graphics and products. High seating and flat screens were used alongside graphic imagery to invite visitors to stay and chat in a relaxed environment.
The bar area and bench seating were provided centrally to tie the stand together and offer a welcoming aesthetic to the core of the stand. The bar retained Hubbell’s core brand colours alongside a straight geometric counter and store to contrast the angled areas positioned either side. An overhead canopy carried high level branding to be visible across the venue.
The Experience
The primary focus of the stand was to create four areas emphasising the differences in the brands whilst retaining a consistent and professional aesthetic to tie them all together. The four areas were positioned at the opposite end of the stand to the presentation area to create an eye-catching feature from every approach.
The areas were split diagonally to add a dynamic perspective to each area allowing for the visitor to navigate through the various areas with ease whilst also allowing maximum wall space for each of the brands to display their individual graphics and products. High seating and flat screens were used alongside graphic imagery to invite visitors to stay and chat in a relaxed environment.
The bar area and bench seating were provided centrally to tie the stand together and offer a welcoming aesthetic to the core of the stand. The bar retained Hubbell’s core brand colours alongside a straight geometric counter and store to contrast the angled areas positioned on either side. An overhead canopy carried high-level branding to be visible across the venue
Our Response
Our client could not believe the reaction to the stand. For the first time, all of the different sales teams were able to come together to give a unified picture of how different products could be sold into different areas and how Hubbell truly is able to provide complete solutions to the industry through their vast product list and years of industry-specific experience. Whilst sales were not the primary goal for the client, there was a lot of business done with even more leads created that needed post-show follow-up. Success at this event meant that we went on to build a stand for the US and later design and build a stand at Adipec in Abu Dhabi.
The Results
“The stand looked fantastic and we’ve had some great feedback!.....it has been so good to get all of the business units working together as one team.”
Olivia Serrage
Marketing Manager
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