Home Jotun at Monaco Yacht Show in Monaco 2019

Jotun | Monaco Yacht Show | Monaco Harbour

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The Brief

Envisage are proud to be able to say that we have been working with Jotun for the last 7 years at both the Monaco Yacht Show and the METS Trade Show in Amsterdam. Each year we get to revise the stand that we hold in storage for Jotun, and each year we are able to build on and improve previous booths with help and guidance while working in partnership with our client.

On this occasion, it was decided that the once private meeting area should now be open and more inviting. The focus was to improve and update the branding to be more in line with the upmarket surroundings of the show and to again ensure the very best in offering hospitality to their guests.

Objective

Brand Product Awareness

Engagement

Customer Interactions and Database Growth

Location

Monaco Harbour, Monaco

Scope

Design, Development & Delivery

The Deliverables

Attracting the passer-by at this particular event is all-important, and even more important is to attract the right kind of visitor. Yacht designers, builders, and specifiers in this highly specialised market are already aware of the Jotun commitment to high-quality finishes. The brand is extremely visible and our main job here was to deliver a very brand focused stand that is instantaneously identifiable, not only through graphic treatment, but also in sympathetic furnishings and even the introduction of some large colourful penguins synonymous with the logo and their heritage.

The Experience

Just being at the Monaco Yacht Show, on the harbour with the sun on your face is an experience in itself for sure. Yachts of every shape and size are crammed into the vast harbour and the whole place turns into a party town for the week, but there is also much serious business taking place. Jotun have a space that is adjacent to a harbour-side entrance and so it is very much to aim to capture visitors as they walk into the air-conditioned hall, that Jotun greet them with a comfy seat, glass of bubbly and some iberico ham, sliced fresh in front of their eyes.

Our Response

7 years at the show and the plan to go this year is perhaps all the proof needed that this show gives our client all the ROI that they could ever want at this event. The chance to be seen and to be able to mingle with the specifiers in this tight-knit community provides the opportunity to educate about new innovation as well as research that is in the pipeline and keeps Jotun very much positioned as a market leader amongst their peers

The Results

“It has been great working with you, and I have found that you have been one of the best stand suppliers I have ever worked with. So, thank you for all your support and service, and I will keep your details in case I can use or promote you in the future.”

Marcus Reynolds
Global Marketing Manager - Yachting
Jotun Marine Coatings