Lexus | Goodwood Festival of Speed | England
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In June 2016 Envisage worked alongside MSL Global to create the Lexus showroom for Goodwood “Festival of Speed”. Responsible for the internal build and fit out of the stand we were able to provide Lexus with an environment in which cars could be showcased and clients felt welcomed.
The main aims of the stand for Lexus were to raise brand awareness and maintain their position. To educate customers about new products and to meet with current clients and build relationships. The stand was to be over 2 floors so we had ample space to accommodate the different aspects of the project.
On the ground floor, we created a showroom-type environment so that visitors could view the new Lexus range up close. They were also invited to sit inside the cars which gave them a real experience of what it would be like to own one. We then went on to build a coffee lounge and cocktail bar so that visitors could relax and chat with staff.
The stand was very busy throughout the week and Lexus were happy with the overall results of the exhibition. We are looking forward to working with MSL and Lexus again in the next few months on the build-up to Goodwood 2017.
....“We were over the moon with the finished build at The Festival of Speed. Our stand was full and we made some fantastic connections with new and existing clients. The team worked very hard, we were very impressed.”