Smith & Nephew | SOFCOT | Paris
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The Brief
Smith & Nephew plc is a British multinational medical equipment manufacturing company with an extraordinary history dating back 160 years. Located in 120 countries worldwide, S+N are rightly proud of their medical technological advances that exist to restore people’s bodies and their self-belief. Envisage are proud to have partnered with Smith & Nephew over many years and at many shows throughout Europe. At this event in Paris, the client wanted to showcase their Innovation in Orthopaedic Reconstruction and in particular their investment in Robotic technology.
Objective
Brand Product Awareness
Engagement
Product Demonstation
Location
Paris
Scope
Design, Development & Delivery
The Deliverables
With an enviable array of technological advancements to showcase, we wanted to keep the stand very open and inviting in order to entice the delegates to approach the product zones and to engage with the various solutions. This was also key in that the client wanted to digitise each conversation with the delegates through their data capture app at each station. With a large and well-appointed store available, the clean and spacious space was kept clear of any clutter so as to maintain the crisp lines and bright colours. Large demonstration “pods” gave lots of area to display and manipulate products to a larger group of delegates and a neatly ramped edge to the stand made sure that visitors were safe when viewing the live presentations.
The Experience
By cleverly designing one of the hall columns into the booth design, we were able to control access to the hospitality area but create enough intrigue to get the visitors to want to stop by for a freshly ground coffee or orange juice. The Navio display took centre stage, situated on the “shoreline’ of the stand to drive visitor engagement during demonstrations from the aisles and avoid crowding the other displays. Four brightly illuminated display cases filled one side of the stand attractively displaying 16 prothesis models and surgical instruments and acted as a major showpiece for the stand.
Our Response
Life Unlimited was the slogan for Smith & Nephews’ campaign and this strapline was the headline for the event. The whole aesthetic reflected a space without boundaries and the imagery that accompanied the new branding certainly supported the living without limits message. We established at the briefing stage that the stand needed to educate and inform as well as support many existing customers in spending some quality time discussing new innovations. The intention to present their products like “precious jewels” was indeed met and the number of new and interested contacts made at the event more than delivered on the client’s expectation.
The Results
“Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings as well as lovely comments about our stand….thanks once again Envisage!”
Clémence Plouy
Third-Party Congress Specialist, Regional Congress Management (EMEA)
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