3M wished to showcase their latest products at Traffex 2009, the international event for the traffic management, road safety, and transportation industry. Our initial brief from the client was for a bold, engaging stand that told a story. 3M wanted visitors to the stand to understand not only where the company had grown from and developed but where it was going in the future. The client also wanted to showcase the range of products and services they offered so a wide range of mediums were required. Interaction as always is key to a stand such as 3M at any show so an informal seating area with refreshments is the perfect choice to draw in an audience.