The need to successfully showcase the brand’s wide product portfolio to the visitors was addressed through separate interactive display areas positioned around a central island. The bar area, which served free refreshments to visitors, aimed to promote interactions with staff and create a positive brand experience. The bar area was a great place for informal chat between guests, chatting to staff and forming customer relationships with each other. The bar proved to be an incredibly successful stand attractor in the exhibition hall.
The show served to successfully educate delegates about the brand’s products and services, with product demonstration areas attracting high numbers of visitors throughout the show.