With a deep-rooted tradition and history in Ireland’s dairy industry, Dairygold’s vision is to be a top 20, global farmer-owned co-operative who supply natural, sustainable, innovative dairy produce that nourishes the world over. They had been exhibiting at Food Ingredients Europe for a decade as part of the Irish Food Board and this represented the opportunity for Dairygold to take their own space and outline their vision.
It soon became apparent that to really deliver the most immersive experience we could offer the stand would need to become a hive of technology. Interactive touch screens were to be used to both communicate & inform, whilst also used to aid data collection for future analysis.
At its heart a large catering section dominated the space, where food could be displayed & tasted this was also encompassed by a giant large circular panoramic graphic to truly immerse the customer within the golden valleys.
Our continued development of the customer journey would take the visitor through five key areas in order to really capture & enhance this vision.