The 12.5m x 15.5m stand was a hotbed of interaction and engagement; split into sections dedicated to communicating the company’s main mission statements. Touch screens, seamless LED walls and a refreshment area proved a hit with the visitors to the show. An innovation area was created on the stand, this was blacked out and then blue lighting was installed. An Oculus Rift featured in this area which proved a major attractor to the stand. Designed to emulate the deep sea, users could place on the VR headset and immerse themselves fully in a virtual underwater environment. You can see the animated video through this link. The seating for the presentation area could be easily reconfigured during the show to form informal meeting areas for GE staff to engage with prospective employees. The GE branding was highly visible within the exhibition hall, through the use a suspended serpentine-shaped canopy, featuring backlit logos and LED lighting.