Event: GE @ Offshore Europe 2015
Location: Aberdeen, Scotland
Sqm²: 190.63 
Collaboration type: Design, Development & Delivery 


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Brief

The brief was to deliver an amazing stand but to ensure we conveyed the correct message to fuel GE's marketing. Telling a storying and educating the visitor was a key element of this. We had to ensure we managed the client reputation as a brand, increased market awareness and shape the culture of the brand by defining and reinforcing the brand purpose. The architectural requirements of the stand had to accommodate everything from the functional necessities such as store and meeting rooms right through to model display and interactive zones for meeting and client conversation. Ensuring each box was checked was the top priority for us from outlining impactful graphic treatments, new and innovative technological additions such as 360 degree simulations and most importantly delivering on time and on budget. 
J9324 GE Oil & Gas Offshore Europe Aberdeen 8-11Sept 2015
Deliverables

The 12.5m x 15.5m stand was a hotbed of interaction and engagement; split into sections dedicated to communicating the company’s main mission statements. Touch screens, seamless LED walls and a refreshment area proved a hit with the visitors to the show. An innovation area was created on the stand, this was blacked out and then blue lighting was installed. An Oculus Rift featured in this area which proved a major attractor to the stand. Designed to emulate the deep sea, users could place on the VR headset and immerse themselves fully in a virtual underwater environment. You can see the animated video through this link. The seating for the presentation area could be easily reconfigured during the show to form informal meeting areas for GE staff to engage with prospective employees. The GE branding was highly visible within the exhibition hall, through the use a suspended serpentine-shaped canopy, featuring backlit logos and LED lighting.

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Experience

The objectives for the event required a stand design that would reinforce the brand’s three main aims of managing the reputation of the brand, increasing market awareness, and shaping the future culture. Mandatory areas to incorporate into the design included a catering and lounge area, as well as a private meeting room and dedicated space for guest speakers with video wall and AV solutions considered. They also wanted to use the exhibition as an opportunity to speak to students and new graduates about a career with GE. The final experience perfectly combined a blend of traditional and digital architecture allowing the visitor to have both physical and virtual engagements.

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Results

The stand shined out in the exhibition venue as a beacon of technology and a hive of activity. Oculus Rift bridged the gap between stand attractor and information provider with huge success, the cutting edge technology resonating with the brand’s future culture objectives. Footfall on the stand surpassed forecasted figures, driving brand engagement and affirming their reputation as an industry leader. The virtual technology on the was a great asset and offered flexibility across multiple exhibitions. The relationship formed between Envisage & GE was successful and allowed us to work collaboratively as a partnership to expand on our offering and enhance the success and creativity of future exhibitions and events for our customer.

"The show was a huge success for us, having the VR element to the stand was a great way for our sales staff to engage with customers."

See more images from the show:

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