Hines is a global real estate organisation, with a portfolio of property in 189 cities with assets of $100 billion under management. Hines Europe is undertaking a substantial repositioning their company as it diversifies into new territories and geographies. MAPIC Europe gave Hines a great opportunity to make their presence known within Europe and the retail real estate sector.
As a business to business exhibition, Hines were seeking to pre-arrange meetings at the stand well in advance of the show. As such it was essential that the stand had two enclosed meeting rooms as part of the stand concept. The brief stated that the stand design must reflect Hines Europe’s position as an important and established company and attract the attention of passers-by who may not be aware of their retail credentials.