The huge space allocated to the JCB stand was to be used to showcase in excess of 15 large pieces of plant equipment, which we would need to layout in the most effective manner & combine with informative large scale graphics. This main display sat adjacent to an open arena where machinery would be used to show live demonstrations to guests. This was further enhanced through the addition of a giant I-Fly monitor to attract further attention & enhance the experience as a whole.
Two large scale marquees were to be hired & then clad effectively to offer large scale branding
Marquee 1: Hospitality Lounge 18 x 9m - Consisting of 3 individual sofa lounge areas with screens & large dining area with seating for up to 40 guests, buffet table & kitchen prep area & also in addition to this a separate dedicated catering van & field kitchen were to be arranged & positioned accordingly.
Marquee 2: Customer Service Centre 15 x 9m – Split into 4 individual zones this marquee comprised of a customer experience zone, private meeting area, walkthrough informative graphics & seating sector & also an AV zone which was blacked out to enhance the overall experience & really make the screens & lighting come to life
In addition to this we would also need to consider a reception hut point & coffee servery zone to add to our design & layout.
Key messaging & branding were to be displayed throughout the stand space; a combination of 6m tall Flag masts, giant tensioned frame banners, low level fence signage & externally clad wall structures were created & positioned in key locations.