There was a balance of private meeting space and comfortable semi-private spaces where more impromptu discussion could take place. We gave the stand the look and feel of a first-class airport lounge by creating a low level glass wall at the front perimeter. There was a physical boundary but not a visible one allowing passers-by to see business taking place.
At the front of the stand we created a fresh take on a lab bench. This employed RFID technology in the form of ‘Pick and Place’ which stand visitors could engage with. An animated version of the new JM brochure was used as content for three screens built into the bench. When a coloured lab flask was picked up and placed on the bench, it triggered information about how JM were inspiring science and enhancing life. The lab bench really raised activity on the stand at the same time raising brand awareness.