The stand was divided into 3 distinct sections for each of the 3 industries. These were differentiated using different materials as the backdrop for each. In each area demonstrations took place showing the product in action.
To ensure that the brand was the main focus of the stand we placed the brand logo high up and in lights. The stand was designed in the style of a modern phone shop to give the overall feel of the industry Pervacio operates within. The simplicity of the stand was used to demonstrate the simplicity of the product.
During the evenings drinks were served to create a more relaxed atmosphere and staff were encouraged to help clients through the use of the data capture device, which was wall mounted. This made it more likely that people would fill in the form, rather than leaving the device unattended.