Understanding the exhibiting objectives of the stand were key to the design delivered by Envisage. Allowing us to create a hub that is used jointly to entertain as well as hold presentations throughout the day, the asymmetrical layout was developed to allow clear vision through the stand and offering better access onto the space from all sides of this island plot.
The stand design can be dissected at its core into three main stand attractors; the theatre offering daily product presentation, a reception bar for networking and demonstration desks to show of product capabilities. To achieve a light and contemporary stand aesthetic, the design incorporated a clean, sharp architectural styling. This was enhanced by crisp bold planes of colour, full-sized wall graphics and strong ambient lighting.