Radiometer approached us via a recommendation, which is always the best way!
Radiometer's solutions provide fast and accurate information on a broad number of parameters used in the diagnosis and treatment of critically ill patients in a hospital. Their products are used blood banks, general practice offices and clinics in the screening and/or treatment of certain conditions. Although this was quite a small stand space, Radiometer wanted to have a stand that really reflected the brand and very simply display key products from their two companies under the one Radiometer banner. Radiometer had stated that, given the fact that the point of care is the future of lab provision, that they were not averse to a futuristic look to the stand. Previous stands had been quite cluttered with mixed messages and branding. In order to focus on the fact that Radiometer deliver point of care better than anyone, we decided that messaging and finishes needed to be sharp and look really polished.