Three six-metre-high arches spanned over the steel and glass structure, with a giant 3d illuminated logo sat at maximum height commanding the stand frontage. Each arch was used to show a different security scenario at the event, for instance one showed a CCTV installation in a shopping mall and another a school. A five-metre-wide video wall stood proud in the middle of the stand relaying imagery from SGR-A1 – a military robot with tracking and gesture recognition located on the opposite side of the space.
Beneath the arches, display pods featured a control center, which operated cameras that were placed around the stand. The center of the exhibition stand incorporated a model railway complete with hills and tunnels which illustrated how the number plate recognition worked on their security cameras, a real hit with the visitors. A double stairwell lead to the first storey deck where further hospitality & meeting rooms were positioned for further business engagement. The arches were also a perfect opportunity to display large impactful graphic treatments, externally decorated in professional lifestyle imagery & to the internal IT based info graphics were combined to support product.